Launches to save financial advisers up to 72% of their time; announces first customers

• YBL, the financial advice General AI company founded by George Lucas and Steve Goh, has re-launched as Faybl.
• Boutique Advisers Private Wealth, winner of the 2025 FAAA Professional Practice of the Year Award, announced as one of Faybl’s first Australian customers.
• A pilot conducted by EY Australia found Faybl delivered an average 28% time saving across financial advice practices, equivalent to 1.4 days a week, rising to 72% (3.6 days a week) in the most engaged firms.

Sydney, 10 December 2025: Faybl, the general-purpose AI assistant formerly known as Your Beautiful Life (YBL), today announced its commercial launch to the Australian market, with Perth-based Boutique Advisers Private Wealth, Ballarat-based Andrew Rowan Wealth Management and Coffs Harbour-based Waterfall Way Associates unveiled as the first advice practices to adopt its technology. There are now several dozen financial advice firms in Australia using Faybl.

Faybl was founded by former Raiz founder and Group CEO Geoge Lucas, and Steven Goh, who founded Sanford Securities, Australia's first online stockbroking business. Unlike task-specific AI solutions such as File Note takers, Faybl is a General AI solution that works across the adviser journey, ingesting client documents, meeting transcripts, licensees business rules, compliance checklists and more to produce comprehensive client strategies, compliance adherence and SOAs.

Faybl has been developing its technology with a small number of Australian advice firms and is now entering a final stage of product testing before General Availability on the Australian market.

Gary Hasler, Managing Director, Boutique Advisers Private Wealth: "Faybl is the future of Australia's financial advice sector. By freeing up our advisers to focus on clients, we can deliver better outcomes, while making our work more enjoyable. Better for us, better for our clients."

Andrew Rowan, Owner, Andrew Rowan Wealth Management: "Faybl has enabled us to achieve a 95% reduction in administrative workload. This leap in efficiency has redefined how our teams operate, freeing them to focus on innovation, problem-solving, and delivering exceptional client outcomes."

Pilot measures Faybl impact

Faybl engaged EY Australia to conduct a pilot study of selected practices already using Faybl. Over eight weeks, EY Australia worked with 25 advisers across 15 practices, applying Faybl to real client work from initial engagement through to SOA/ROA. The Pilot found that Faybl helped unlock substantial time and client-service benefits across the advisory firms that participated in the Pilot. On average, participating advisers reclaimed an average of 1.4 days per week – a 28% time saving – by applying Faybl across the client journey, with the most engaged firms achieving up to 72% time savings, or 3.6 days a week.

The advice industry is racing to embrace AI: According to a 2025 Investment Trends report, 60% of advisers are now using AI in their practice while a further 31% are considering using it.

The Pilot found that the 25 individual advisers, as well as their support teams, typically spend 12-17 weeks from initial client interaction through to implementation - with the highest quantity of time being spent on compliance, risk management and SOA preparation.

The Pilot findings show the potential benefits of using a General AI tool could outweigh task-specific AI tools, such as File Note takers. The Pilot found that Faybl reduced the time spent on File Notes by 75% (from 1 hour down to 15 minutes), but was able to save time on complex, high-value activities such as:
● Modeling and projections (46% time reduction; 1.6 hours)
● Strategy formulation (57% time reduction; 1.1 hours)
● SOA building and editing (43% time reduction; 0.7 hours)

The most engaged firms derived the greatest benefits: Imperium reported a 72% time saving across all tasks; while Keystone reported a 67% saving - both firms ranked highest for usage and testing time amongst sample companies.

Steven Goh, Co-Founder, Faybl: “The industry is awash with AI solutions, but advisers will be disappointed if they expect an AI file note solution to ease the compliance burden, unlock value and get them back to what they’re passionate about. Our vision is bigger: general, end- to- end AI that works alongside humans across the whole client journey."

“Advisers get into the industry because they want to build strategies and help clients. In 2026 we see an opportunity for a General AI revolution, which will take advisers back to their passion and put the joy back into the industry. Done right, this will put quality advice back into everyday lives at the very moment that Aussies need it most.”

Significant change is needed in the advice industry. According to Investment Trends, adviser numbers have stabilised at c.15,000 after years of decline3 however, demand for advice is rising, with more than 10.2 million Australian adults planning to engage a financial adviser

Contacts for media
Faybl: Iain Waterman, Vice President, Sefiani: iwaterman@sefiani.com.au 0401 719 935

About Faybl
Faybl is an AI General Agent purpose-built for financial advisers and wealth managers. It works across the end-to end advice journey, from meeting preparation and capture, fact-finding and data collection, to strategy modelling, SOA/ROA drafting and embedded compliance, to help practices deliver more personalised advice, faster.

By connecting with existing CRMs, email and legacy advice platforms, Faybl automates repetitive financial planning tasks, freeing advisers to focus on high-value client conversations. Its AI-enhanced workflows streamline processes, improve data quality and provide real-time compliance support, while proactive insights help firms scale trusted client relationships and make every client feel like their best client. This enables advice practices of all sizes to boost efficiency, unlock growth capacity and elevate the client experience across the entire wealth management lifecycle.

Australia-founded but US-based, Faybl has a growing presence in both countries, as well as other key markets such as the UK.

Study methodology
EY conducted an eight-week pilot (concluding 10 November 2025) with 25 advisers across 15 firms using Faybl on real client work across four use cases: initial client engagement, fact find, KYC, and SOA/ROA. Baseline time data was collected and compared to outcomes with AI.

Investment Trends’ 2025 Australia Adviser Technology Needs Report is based on a quantitative online survey (May–June 2025) of 1,505 financial advisers (including 875 business owners and 401 support staff).

Key data points at a glance
● 28% average time saving across pilot practices; up to 72% for high-engagement firms. (EY pilot)
● New-client time reduction by stage: Initial Engagement 18%; Data Collection 29%; Admin 41%; SOA & Compliance 32%. (EY pilot)
● File note automation saves ~0.75 hours per meeting vs. ~8.6 hours saved across a new-client case when AI is applied end-to-end. (EY pilot)
● 60% of advisers use AI today; 27% use it extensively (up from 5% in 2024); 31% are considering AI. (Investment Trends)
● Tech consolidation: average systems down from 3.9 to 3.1; platforms from 2.4 to 2.0 (2023–2025). (Investment Trends)
● Advisers prefer to access complex functions (e.g., SOA/ROA) via their advice software (77%). (Investment Trends)

EY Australia disclaimer – The pilot undertaken by EY Australia should not be considered an endorsement of Faybl. EY Australia did not assess other AI tools in the market that perform similar activities to Faybl. The results are specific to the pilot and do not guarantee similar outcomes across the broader industry